I was excited to discover Not Socks. I almost always wear 'no-show' socks, so I was disappointed to see that they were nothing more than a no-show sock that goes over a cardboard insole. Also, even though they were not bunching up under my toes, it always felt like I needed to adjust them.
I wear orthotics and NotSocks make them more comfortable! They keep freshness throughout the day and are very easy to care for.
The feeling of a comfortable sock but without the extra bulk of most socks. You can leave them in your shoes and step into your shoes and go! I love the freedom they give to your toes and the barefoot feeling, but with a soft comfortable base.
I thought it was gross that they say you only have to wash once per week and they weren't lying. I tried it and they still smell fresh after one week of use inside of my shoes. That made me realize the price is totally worth it. One pair lasts one week between washes. That's like 7 pairs of regular socks that have to be washed after one use.